The hosts are feeling a bit salty and fatigued today due to all the “State of” reports. So, this will be the last one we do for now to give everyone a break and go back to our regularly scheduled programming.

HubSpot put out their Not Another State of Marketing Report 2021, “a new report by HubSpot, Litmus, and Westin to help marketers prioritize their strategies and outperform their goals.” Did they deliver on the promise that it was in fact not another state of marketing report? Unfortunately, no.

Question of the Episode: What are the things you think companies should be focusing on during the last half of the year? Are there any trends you are starting to see that could affect business?
Takeaways:

• Mike - I’m going to be happy to not read these state of reports. People should stay away from them.
• Doug - Play your game. Now is the time. There’s so much stimulus out there. Be focused and know what you’re trying to do. Oh and be consistent.

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And if you want to watch the video recording of this episode, you can do so at
https://blog.imaginellc.com/theblackline/hubspots-not-another-marketing-report and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.