Ever wondered how books actually get published—and how to market them in today’s social media world? In this episode, we sit down with Megan (BooksNblazers) of Penguin Random House to break down the book publishing process, content creation, and how authors can grow online.
Whether you're an aspiring author, book content creator, or just curious about the inner workings of publishing, Megan shares it all.
⏱️ Timestamps
0:57 – Books That Have Shaped Megan’s Life
2:02 – Scholastic Book Fair Nostalgia
2:50 – Getting Into Publishing
3:06 – Roles in Publishing Explained
7:00 – Starting in Book Marketing
8:44 – How to Break Into Publishing
10:27 – Becoming a Book Content Creator
12:24 – Building a Bookish Community
14:01 – How Book Collaborations Work
15:05 – Book Influencer Programs (Explained!)
20:02 – Why Authors Need a Social Presence
21:55 – How to Find Your Readers Online
23:50 – Current Trends in Book Marketing
25:55 – The Evolution of Social Media + Publishing
27:23 – Last, Now, Next Book Recs
27:56 – 3 Life-Changing Books
28:43 – What Makes a Great Story?
29:11 – Rapid-Fire Book Q&A
32:03 – What She Wants More of in the Book World
32:50 – What She Wants Less of in the Book World
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