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Episode Summary:
In this episode of The Marketing Boost, host Leon Hitchens sits down with John, founder of PacAPit, to dive deep into the journey of turning a simple riverside idea into a patented, flat-packing fire pit loved by overlanders, scouts, and outdoor enthusiasts.
John shares his path from working at Apple and in the tech sector, to opening a restaurant, and finally to becoming an inventor and entrepreneur. You’ll hear how a casual conversation by the Frio River sparked the creation of PacAPit, the design decisions that make it unique, and how it stands out in a crowded market dominated by brands like Solo Stove.
From designing for stability and portability, to ensuring leave-no-trace environmental responsibility, John explains how PacAPit serves both ultralight hikers and family campers alike. We talk about the four different models (including the new Kickstarter-exclusive Chiquito), the versatility of fuel options, and creative uses—from citronella burners to paella pans.
You’ll also get a behind-the-scenes look at his Kickstarter campaign, marketing strategies, and the power of in-person customer validation at farmers markets. Plus, John shares insights into influencer marketing, building a product with legacy in mind, and why storytelling is his secret weapon.
Host:
Leon Hitchens
Guest:
John Chadwell
PacAPit Website :
https://www.pacapit.com/index.html#/
PacAPit Social Media:
https://www.instagram.com/thepacapit/
https://www.facebook.com/pacapit/
PacAPit Kickstarter Campaign (Ends August 31st) https://www.kickstarter.com/projects/pacapit-chiquito/pacapit-chiquito
What You’ll Learn in This Episode:
- How John transitioned from tech to entrepreneurship after Hurricane Sandy
- The moment the idea for PacAPit was born on the Frio River
- The design philosophy behind PacAPit and how it differs from other fire pits
- Why portability, durability, and environmental stewardship matter
- How to connect with niche communities like overlanders and scouts
- The role of Kickstarter in launching the Chiquito model
- Lessons in customer feedback, validation, and storytelling-driven marketing
About the Guest:
John is the creator of PacAPit, a patented, collapsible fire pit designed for portability, stability, and environmental responsibility. Drawing from his experiences in tech, hospitality, and the outdoors, John built PacAPit to help people gather, cook, and connect—anywhere from the backcountry to the backyard.
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