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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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In this episode I dive deeper on my thoughts around messaging the business in both B2B and B2C contexts and how maybe it's time to start tweaking that messaging as part of improving the Kickstarter support. It's a hot brain dump of what I've been considering the last few days as to why people may be misunderstanding the Smart Puck.
56 episodes
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