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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Manage episode 521463149 series 1883830
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Sophie Mirman was thrown in at the deep end when – at the age of 13 – she was in a car accident with her parents. They were both badly injured and, a few years later, Sophie felt she had to find a way to help the family finances.
She started as a very junior secretary in M&S, applied for jobs she says she wasn’t qualified for, and went on to hold the top jobs at Tie Rack, SockShop and Trotters.
She discusses the all-consuming nature of expanding outside the UK and how her more cautious approach these days is, ultimately, more enjoyable.
Producer: Sally Abrahams Editor: Matt Willis Sound: Jackie Margerum Production co-ordinator: Katie Morrison
(Image: Sophie Mirman. Credit: Pylewell)
414 episodes
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