Motette Bamboo Pajama Story With Samantha Gold The Brad Weisman Show podcast

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Motette Bamboo Pajama Story with Samantha Gold

3d ago 31:12

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Samantha Gold shares the extraordinary story of Motette, her bamboo pajama brand that's exploded in popularity just two months after launch. She reveals how she's leveraged a community of 2,000 moms to co-create products while implementing a DIY PR strategy that's landed major media features.
• Using bamboo fabric for pajamas because it's sustainable and great for sensitive skin
• Creating tag-free labels that are heat-pressed to accommodate children with sensory issues
• Building an "inner mom circle" of 2,000 mothers who provide real-time feedback on products
• Implementing a DIY PR strategy that involves pitching 50-100 media contacts daily
• Growing without outside funding to maintain complete creative control
• Expanding into wholesale with six boutique partnerships secured in just one week
• Planning celebrity/influencer collaborations and expanding size ranges
• Using ChatGPT to name the brand after trademark issues with her first choice
• Moving to Australia with her family which created the opportunity to start her own business
• Her background in tech sales providing the skills needed for entrepreneurial success
If you're interested in joining Samantha's inner mom circle, send a DM to @ShopMotette on Instagram. Entrepreneurs interested in one-on-one consulting can reach Samantha at @TheSamanthaGold.

#shopmotette #samanthagold #bradweisman #tbws #bamboopajamas
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Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealEstateRealLife

Credits - The music for my podcast was written and performed by Jeff Miller.

Chapters

1. Introduction to Samantha Gold (00:00:00)

2. Creating Motet: The Bamboo Pajama Brand (00:06:33)

3. Co-Creating with 2,000 Moms (00:11:20)

4. DIY PR Strategy and Media Success (00:15:38)

5. From CEO to Founder: The Journey (00:22:54)

6. Future Plans and Growth Strategy (00:26:56)

7. Episode Wrap-Up and Takeaways (00:30:45)

242 episodes

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