Manage episode 470907766 series 3652234
Join Dana Ammons and Cataanda James on 'The Brand Blueprint' as they dive into the inspiring journey of Zandra, founder of Brewed Haircare.
Learn how Zandra transformed personal challenges into brand success, driven bya holistic approach to self-care and natural ingredients like green tea.
Discover her motivations, trials, and the integral role of community and faith in her entrepreneurial path. This episode covers practical insights on market research, embracing AI, and the critical role of customer education in brand loyalty and differentiation in the competitive haircare market.
Stay tuned for a fun rapid-fire game and an exclusive freestyle moment!
00:00 Introduction to the Brand Blueprint
00:47 Meet Zandra: Founder of Brewed Haircare
02:04 Personal Insights and Fun Questions
03:35 Balancing Life and Business
05:35 Cultural Connections and Future Plans
07:46 Musical Preferences and Inspirations
12:15 The Journey to Creating Brewed Haircare
14:26 Standing Out in the Haircare Market
20:49 Market Research and Innovation
23:08 Revisiting Zandra's Impact
23:45 The Role of AI in Modern Marketing
25:58 Challenges and Inspirations in Brand Creation
27:52 Delegating Tasks and Building a Team
31:02 The Importance of Brand Education
33:57 Embracing Natural Haircare
39:27 Fun and Games: Band or Brand
40:51 Final Thoughts and Farewell
55 episodes