Ready to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building.

Learn how to stop "shoulding" yourself, rewire your brain for success, and maximize your creativity and decision-making power. Whether you're a founder, entrepreneur, or leader, this episode will give you the mental edge you've been searching for.

▶️ Subscribe now for more real, unfiltered insights for brand builders:

https://www.youtube.com/@brandblueprintpodcast

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Timestamps:

00:00 — Intro: Why Flow States Matter for Brand Builders

01:30 — Meet Dr. Murray Heber: From Olympic Athletes to Entrepreneurs

04:15 — Rapid Fire: Coffee, Cycling, and Favorite Places to Travel

07:00 — Dr. Heber’s Origin Story: From Injury to Peak Performance Science

10:30 — What is a Flow State (and Why You Need It)?

14:00 — How Top Performers Tap Flow (Without Even Knowing It)

17:15 — Why Grinding Harder Doesn’t Lead to Breakthroughs

19:00 — Neurochemicals Behind Flow: Dopamine, Norepinephrine, Anandamide

22:30 — Cortisol, Choking, and Avoiding Burnout

27:00 — How Loss of Autonomy Leads to Founder Burnout

30:15 — Flow OS: A Neuroscience-Driven Path to Peak Productivity

35:00 — Feedback Loops and Why Entrepreneurs Must Build Them

39:00 — Why "Shoulding" Yourself Destroys Focus

44:00 — Small Practical Changes to Start Tapping Flow Today

49:00 — Final Advice from Dr. Heber: Focus, Freedom, and Flow

53:00 — How to Connect with Dr. Heber and Explore Flow OS

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Guest Information:

Dr. Murray Heber

Founder of MH Elevate | Creator of Flow OS

Website: https://www.mh-elevate.com

Email: [email protected]

Instagram: @mh.elevate

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