In this episode of The Brand Blueprint Podcast, host Dana Ammons engages in a compelling discussion with Sheila Phicil, the founder of the Compass Project. Sheila’s initiative leverages AI and blockchain technologies to address healthcare inequities and drive social impact. With over 15 years of experience in healthcare operations, Sheila shares her journey from advocating for underserved communities to pioneering a project that provides tools and frameworks for innovators.

The conversation explores the importance of understanding patients' lived experiences, using technology for data sovereignty, and creating sustainable solutions in healthcare. The episode also features a rapid-fire segment to get to know Sheila better, touching upon her personal preferences, inspirations, and the significance of mentorship.

00:00 - Introduction to The Brand Blueprint

00:22 - Meet Sheila Phicil: Founder of the Compass Project

01:31 - Rapid Fire Questions with Sheila

04:18 - Sheila's Journey and Inspirations

11:28 - The Compass Project: Vision and Impact

24:25 - Mentorship and Public Health Pivot

34:08 - Impact of System Dynamics on Understanding Social Issues

35:31 - Cultural Shock and Racism in Boston

38:53 - Navigating Public Health and Technology

47:31 - Introduction to the Compass Project

48:31 - Challenges in Healthcare Startups

53:23 - Leveraging Blockchain and AI for Patient-Centered Solutions

57:22 - Engaging Patients in the Design Process

01:03:31 - Call to Action and Future Plans

01:07:35 - Conclusion and Final Thoughts