Welcome to another inspiring episode of The Brand Called You (TBCY) Leaders Who Care series! In this episode, host Mark Sadovnick sits down with Peter Johnson, Founder of The Ayadee Foundation, futurist, digital economist, former US diplomat, and passionate social impact leader.

Peter shares his unique journey from growing up in Rochester, New York—a city shaped by innovation and tough transitions—to becoming a global citizen, educator, and changemaker. With rich stories from his time living and working on multiple continents (including extensive experience in Tunisia, Germany, and El Salvador), Peter unpacks the importance of innovation, risk-taking, language, cultural immersion, and mission-driven leadership.

Discover his insights on:

• The power of education and technology for social good

• Navigating global career transitions and raising a multicultural family

• Building organizations with sustainable and impactful missions

• Why "power skills" matter more than ever in an AI-enabled world

• Lessons from failure, teaching, and inspiring the next generation