Most people talk about hiring the right team, but few talk about how to be the right client. In this episode, Brandon Coleman Jr. flips the script, revealing how great outcomes start with great partnerships. Want world-class results? Stop hiring eagles and treating them like turkeys. From writing a crystal-clear one-page brief to giving feedback that fuels—not frustrates—this is a masterclass in client leadership. Because real success isn’t just about choosing the right expert—it’s about showing up like one yourself. If you're ready to be the kind of client top performers fight to work with, press play and turn your Brand ON!

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Ask Brandon ANY Question!

https://www.brandoncolemanjr.com/brand-on/#index

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Connect and Follow Brandon Coleman Jr

Email: [email protected]

Website: www.brandoncolemanjr.com

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Transcript (with chapter marks)

00:01:00 Delicious Lavazza Coffee

Brandon Coleman Jr: I'm diving into a cup of Lavazza coffee. I love that rich flavor of a great cup or two or three of Lavazza to start my day, that great Italian roast, the best I found in my coffee quest. And hope you get a chance to experience them soon.

00:02:15 Ditch the Turkeys

Brandon Coleman Jr: You can't soar with eagles if you're working with turkeys. Our previous episode gave you insights into selecting the best brand consultant or marketing firm for your business. Ignore it at your own peril. Turkeys can't fly, and there are far more turkeys in the brand consulting and marketing world than there are eagles.

00:03:10 Truth Saves Dollars

Brandon Coleman Jr: This is not about people's feelings. I'm not advocating for being a jerk, because that doesn't work either, but you will save an immense amount of time and money if you speak the truth, whether it's in your selection process, or what the real problems are facing your company. Be honest about the working style of the person on your account. There's no time for missteps, so you must lovingly speak about difficult things.

00:04:03 Spell Out Success

Brandon Coleman Jr: Brand strategies aren't aren't fortune tellers. Before you sign that contract, spell out what success looks like to you. Are you after a strategy refresh, more leads, more sales, or a full brand overhaul? What are you really after?

00:05:18 Great Clients Don't Micromanage

Brandon Coleman Jr: Great clients don't micromanage, but they don't ghost either. Give your team creative freedom. After all, you you hire them for their skills, but check in regularly with questions or feedback. I always insisted on a minimum from my agency side, a minimum of a weekly meeting to review project touch points.

00:06:53 Dealing with Creatives

Brandon Coleman Jr: A quick tip working with anyone in a creative field, from a graphic designer to a web designer to a creative strategist, always, always, always point out the positive about their approach or their design, and how you understand what they were thinking and how even some cases it might work, but for you it doesn't. Creatives usually have very, very thin skin, and you don't want them curling up in a ball and pulling away from your project.