Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 458810195 series 3436930
Content provided by Creative Brief Workshops LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Creative Brief Workshops LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Henry Gomez and I welcome back an old friend, Bob Hoffman. He's here to talk about his new book, The Three Word Brief. It's an incisive and no-holds-barred examination of the ad business and marketing.
When Bob speaks, people listen. And on his third visit with us, he has much to say. From the flaws in the agency world to fraud in digital adveriting to frustations with marketing and marketers, Bob's new book and today's discussion will get your 2025 off to a rousing start.
Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.
100 episodes
