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212: Creative-Strategist tension
Manage episode 473569955 series 3436930
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Henry Gomez and I return to discuss an important "nuts 'n bolts" topic: why is there tension between strategtists and creatives?
Alex Morris joined us a few months ago to share results from his own informal survey on this topic. But Henry and I decided it merited further exploration.
When the relationship works, the results are magic. When it doesn't, the work suffers.
Henry and I share our thoughts on how to foster this important partnership. Creatives and strategists, pull up a chair.
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