HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Today on The Brief Bros., we borrow from our buddy Giles Edwards who puts his podcast guests through what he calls a Lightning Round.
Each guest is hit with a series of fast-delivered questions and expected to deliver fast answers.
So Henry Gomez and I took this concept and adapted it to our show.
This is the first in an on-going series. Each of us takes one question on a brief and makes the case that it's the most important.
We're not truly arguing against the other question, but instead helping brief writers bring clear thinking to their task.
Stay tuned for more Lightning Rounds!
100 episodes