HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Four-plus years in, The Brief Bros. finally get around to asking an important question:
When did the creative brief make its first appearance?
Henry Gomez did quite a bit of research on this. Because it's what good strategists do. So we decided to do a brief history of the document.
Who was the first to use the term, creative brief? Stephen King? Stanley Pollitt?
Tune in and find out what we found out. History buffs, this one's for you!
100 episodes