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225: The Open Brief
Manage episode 490690564 series 3436930
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A shout-out to our friend and past guest on The Brief Bros., Lance Saunders. He shared with us a fascinating article about The Open Brief.
It gave Henry Gomez and me a brilliant topic for today's discussion. And it triggered memories of past lives where we both had experience with a version.
Is the open brief a valuable concept, a path to creative innovation? Or an invitation to disaster?
Henry and I have fun in our exploration. Where do you stand? Open Brief or Closed Brief?
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