Jack Tolley took his wife out of university, moved to Thailand, and dove headfirst into building HubSpot apps with zero prior HubSpot experience. Ten months later, he's crushing workflow edge cases and competing with native features.

From software engineer building real-time trading software in London to solopreneur in Thailand, Jack reveals how a $15 Chrome extension for exporting HubSpot snippets validated his entire business model. That first taste of internet money completely shifted his worldview about what's possible as a solo developer.

He learned the hard way that building massive multi-feature apps is a trap. His main app bundles multiple workflow actions together, but really only the rate limiter gets used. The lesson? Focus on one problem, solve it perfectly, and ship it fast rather than trying to build the Swiss Army knife of HubSpot apps.

Jack and his wife run the entire operation together - she handles marketing and design while he codes. Recently, Claude Code has revolutionized how he works by connecting his entire tech stack. He can now orchestrate HubSpot, Linear, and his database through natural language, eliminating the need to Google documentation or manually check properties.

When HubSpot built a feature competing with his top app, Jack's response was philosophical rather than panic. He sees it as part of the platform game - HubSpot improving benefits everyone, and it might actually introduce more people to the concept who then need his advanced version.

Contact the built hapily team:
🔗 hapily: https://hapily.com
🔗 Guest: Jack Tolley @ Daeda Apps https://www.daeda.tech/

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