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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this powerful episode of The Burnout Club, host Patrice Bonfiglio sits down with keynote speaker and CEO Barb Betts. Barb shares her transformation from traditional sales tactics to a career grounded in genuine relationships—and how you can do the same. From chasing dogs during cold calls to commanding stages at global conferences, Barb’s journey is a masterclass in the power of connection.
You’ll walk away with practical tools like her 5-part “BUILD” framework, a fresh take on authenticity, and strategies for creating relationship-driven success without the burnout. Whether you’re an entrepreneur, team leader, or aspiring changemaker, this conversation will fuel your next step—with intention and heart.
✨ What You’ll Learn:
- Why traditional sales methods failed—and how Barb rewrote the rules
- The mindset shift that unlocks real relationship-building
- Her signature “BUILD” framework to create real connection
- How to rank and manage your network (yes, even friends!)
- Why AI will never replace a human with a heartbeat
- A Starbucks order hack that makes people feel deeply seen
About Barb:
Barb Betts is a sought-after keynote speaker, CEO, and relentless advocate for building businesses rooted in relationships. With over 20 years of experience, she blends authenticity and strategy to help professionals create lasting success while staying true to themselves. Known for her high-energy, transformative presentations, Barb has inspired audiences at events like LVMH, Thelios, Fidelity National, Inman Connect, and the NAR Annual Conference. As an entrepreneur and CEO, Barb equips leaders and business owners with the systems and strategies to leverage relationships for growth and success. Through her award-winning podcast, Relationships Are Your Superpower®, she shows how trust-based connections lead to more referrals, loyal clients, and sustainable business models. Outside of her work, Barb enjoys life in Southern California with her husband and two children, and in her spare time, loves to travel, spend time with friends and family, and has never met a steakhouse she doesn’t like!
🌟Website: https://www.barbbetts.com/
🌟Instagram: @barbbetts
🌟LinkedIn: linkedin.com/in/barbbetts
🌟Podcast: Relationships Are Your Superpower®
🌿 Subscribe, share, and leave a review to help others transform their leadership and reduce burnout.
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/patrice-bonfiglio/
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