Manage episode 512233475 series 3659123
Your employee just posted something wild at 2 a.m., and now your phone won’t stop buzzing. Sound familiar? In today’s business climate, every team member is a public voice and that can either boost your brand reputation or torch it in a blaze of digital drama.
In this no-fluff episode of The Business Fix, Chrissy and Josh unpack the must-know strategies for managing personal social media without losing your mind or your mission. It’s not about micromanaging; it’s about setting expectations for healthy online behavior, smart leadership communication, and a proactive PR strategy in a world where one post can unravel years of brand-building.
Designed for small and medium business owners, managers, and HR leaders, this episode tackles real-world challenges around digital conduct, employee expectations, and maintaining a resilient workplace culture.
You’ll learn how to craft a clear social media policy, embed it in your employee handbook, and have it signed off from day one. Discover how to handle difficult conversations with emotional intelligence, protect your brand reputation while encouraging honest team communication, and manage the fine line between front-line and leadership behavior expectations. Plus, how to make social media management a tool for brand advocacy, not chaos.
Chrissy shares hard-earned lessons (including that viral YouTube moment), while Josh brings a sharp marketing and operations lens to managing online risk.
Spoiler: It’s not just about policy, it’s about people. And it all begins with constructive dialog grounded in your company values.
If you're looking to get help with your culture, or to help out an entire group, reach out to Josh and Chrissy today! We would love to see how we can help you, your business, or your event. Contact us!
ClarityHR is your fractional HR team, giving you real people, real support, and real solutions. Whether it’s compliance headaches, hiring struggles, or just needing someone to take the people stuff off your plate — we’ve got your back. So if you’re ready to stop using duct-tape and hope as your HR strategy and finally get some peace of mind, head over to ClarityHR.com
If you're looking to start your own podcast or maybe you just want to add the next level of professionalism to your podcast and brand, you should be working with the producers behind The Business Fix at Pedal Stomper Productions. Click the link to learn more about how you can get your podcast to the next level. https://www.pedalstomperproductions.com
🎙 Ready to Fix What’s Holding Your Business Back?
The Business Fix podcast delivers real-world strategies to grow your business, lead your team, and reclaim your time. New episodes drop weekly—packed with insights for business owners and managers who want to do better.
🔗 Connect with Chrissy and Josh at https://www.businessfixpodcast.com/ for more tools, support, and clarity.
Enjoy the episode? Leave us a review, share it with your leadership team, and let us know your biggest takeaway in the comments!
Chapters
1. Welcome to the Chaos (and Our 25th Episode!) (00:00:00)
2. The Blurred Line: Personal vs. Professional Social Media (00:03:39)
3. Why Every Business Needs a Social Media Policy NOW (00:04:40)
4. How to Write a Policy That Holds Up (Legally & Culturally) (00:07:31)
5. When Posts Offend: The Right Way to Respond (00:10:02)
6. Your Values Aren’t Wall Art, Here’s How to Use Them (00:16:23)
7. When a Post Becomes a Brand Problem (00:21:12)
8. What If It’s the CEO Who Screws Up Online? (00:23:05)
9. Training Your Team for Digital Conduct (and Tolerance) (00:25:58)
10. Hiring with Social Media in Mind (00:27:13)
11. The Real Cost of One Inflammatory Post (00:32:32)
12. Leveraging LinkedIn Without Creating Hostages (00:34:57)
13. Don’t Let Social Media Use You (00:39:22)
14. Empowering Employees as Brand Advocates (00:45:20)
15. Wrapping Up: Take Action Before It’s a PR Nightmare (00:46:13)
27 episodes