Starting a Clothing Brand: More To It Than You May Think

The Business Line

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6M ago 42:00

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In this episode of the Business Line Podcast, Brian welcomes Eric Hui, Founder of TERRACEA, a retail brand revolutionizing outdoor and lifestyle apparel.

Throughout our interview, Eric shares his unique journey from growing up in Hawaii to navigating the challenges of launching a weather-focused clothing brand. Brian & Eric discuss overcoming numerous challenges to create versatile, weather-focused clothing.

Eric also teases the upcoming launch of TERRACEA 2.0, which includes new products tailored for all seasons and a pivot towards lifestyle branding. Listen in for insights on entrepreneurship, the complexities of retail, and Eric's personal backstory and hobbies.

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