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In this podcast episode, we explore how niching down can help interior designers thrive in a competitive industry. Instead of trying to appeal to everyone, focusing on a specific audience allows you to sharpen your marketing focus, create meaningful connections, and position yourself as an expert. By identifying your strengths, passions, and the clients you enjoy working with most, you can align your business with a niche that’s both fulfilling and profitable. We discuss six key benefits of targeting smaller markets, from crafting stronger pitches and smarter spending to building trust and a distinct brand identity. This focused approach simplifies your marketing efforts, maximizes your impact, and lays the foundation for sustainable growth, empowering you to create deeper connections with the right clients while building a business you love.

Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us [email protected] or find us on instagram @thebusinessofbeautifulspaces
Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.
The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign