Artwork
iconShare
 
Manage episode 341257163 series 3338342
Content provided by Business of Data by Corinium. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Data by Corinium or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Munyaradzi Nyikavaranda, Group Executive Head: Digital Analytics & Marketing Technology at MultiChoice Group talks with us about how his team is using behavioral science and big data to create shortcuts to business value

In this week's episode of the Business of Data podcast, host Catherine King talks with Munyaradzi Nyikavaranda, Group Executive Head: Digital Analytics & Marketing Technology from South African Media company, MultiChoice Group. Together they walk the complexities of human nature, and how behavioral science can provide quantitative answers to business questions.

In the discussion this week:

  • The quantitative data behavioral science can provide
  • The risk element to influencing customers' behavior
  • Challenges of a value-driven mindset
  • Successful examples of behavioral science making a difference
  continue reading

134 episodes