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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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"AI Cybersecurity: The New Battleground," which emphasizes the significant and growing threats posed by AI-driven cyberattacks. It highlights how organizations are largely unprepared for these advanced threats, citing statistics on the low maturity of cybersecurity strategies and the widening gap between AI development and security investment. The article details various AI-powered attack vectors, such as AI worms and deepfake scams, and proposes a four-step action plan for building AI-secure infrastructure. It concludes by underscoring the benefits of a proactive approach to AI security, positioning it as a crucial investment rather than just a cost.
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