Perhaps this should be titled The High Cost of Data Illiteracy in Retail. In fairness, retail is very literate about a narrow range of data: skus and sales.
But how many retail leaders have a vision and roadmap behind statements such as "we are a data driven business" or have applied critical thinking to scope out a range of data needs, over time, rather than rely on what a particular platform might provide or push it to a mid-level department? How do decision-makers across the business learn to use insights wisely?
We are joined by the former long-time CEO of Air Miles / Loyalty One and regular Forbes contributor, Bryan Pearson, to 'get real' about data and insight - what it means, what it requires and what blocks its value. Hint: it must start at the top.