CBP 289: How To Rise Above Cash-Based Competition The Cash-Based Practice podcast

Competition in the Cash-Based PT world is rising—fast.

If it feels like new Private-Pay practices are popping up every month in your area, you're not imagining it. Clinicians are leaving insurance jobs, jumping Out-of-Network, and launching Cash-Based practices at the fastest rate we've ever seen.

So here's an inconvenient truth:

Longer, One-on-one sessions are no longer a differentiator.

Every cash practice offers that now.

So in this episode, I walk a Mastermind member through how to stay confident, stay full, and stay ahead—without burning out or obsessing over competitors and the things they can't control or influence.

What You'll Learn Today

The 3 things every practice MUST excel at to outcompete in 2026
Why obsessing over new competitors only slows your growth
The mindset shift that top owners use to stay motivated
The #1 differentiator in a market full of long one-on-one sessions
How to create a culture that patients never want to leave

USEFUL INFORMATION: Check out our course: Cash-Based Practice Mastermind

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