What does it take to lead and grow in a fast-changing trades industry? In this episode of Catalyst for the Trades, Jennifer Bagley interviews Jazmin Ramirez, Senior Director of Growth at CI Web Group and one of the top 30 most influential women in HVACR.

Jazmin shares her journey from plumbing office manager to award-winning marketing leader, how she’s helping contractors scale faster with AI, and why asset ownership and speed matter more than ever.

Listeners will learn how AI-driven marketing, SEO, and transparent strategies are reshaping how HVAC, plumbing, and electrical businesses grow.

Timestamps

• 00:00 – Introduction & Guest Welcome
• 01:01 – Women in HVACR Conference Highlights
• 02:12 – Jazmin’s Journey in the Trades
• 05:11 – Growth at CI Web Group
• 08:19 – Passion & Making a Difference
• 10:49 – Navigating Rapid Technology Shifts
• 15:20 – Evolving SEO and Marketing for the AI Era
• 21:39 – AI-Driven Content, Blogging, and Local SEO
• 26:30 – Making High-Performance Marketing Affordable
• 28:29 – Real Results for Contractors
• 33:27 – Website Development & Asset Ownership
• 37:04 – AI in the Trades: Industry Readiness
• 38:46 – Final Thoughts: The Future of Trades Marketing

Guest Details

• Name: Jazmin Ramirez
• Title: Senior Director of Growth, CI Web Group

Jazmin has built her career in the trades, working across commercial plumbing, dispatch, marketing, and team leadership. She mentors contractors nationwide to grow faster with AI-driven strategies and proven marketing systems.

Relevant Links

• Women in HVACR
• Get Started with CI Web Group
• Catalyst for the Trades Podcast
• CI Web Group
• The Opus & Golds Group
  
  

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