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112. Nobody ever wants to buy software, with Toby Chapman-Dawe

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Manage episode 295802857 series 2360471
Content provided by Cherryleaf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cherryleaf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ellis talks to Toby Chapman Dawe of Strand UK about why he claims nobody ever wants to buy software.

Toby is Managing Director of Strand. Toby specialises in communicating the business benefits of enterprise technology. Formerly a journalist in the UK writing for trade and national press, Toby transferred to the world of advertising in the Netherlands. Later, he moved back to magazine publishing and conference management in the UK. Toby now runs Strand, the global writing and design agency that serves the enterprise technology sector. And he keeps bees, though not at Strand. (We did not talk about the bees.)

More information:

Strand

Toby Chapman Dawe's profile on LinkedIn

Take our quiz:

What type of technical writer are you?

Cherryleaf newsletter

To contact Cherryleaf: [email protected]

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 295802857 series 2360471
Content provided by Cherryleaf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cherryleaf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ellis talks to Toby Chapman Dawe of Strand UK about why he claims nobody ever wants to buy software.

Toby is Managing Director of Strand. Toby specialises in communicating the business benefits of enterprise technology. Formerly a journalist in the UK writing for trade and national press, Toby transferred to the world of advertising in the Netherlands. Later, he moved back to magazine publishing and conference management in the UK. Toby now runs Strand, the global writing and design agency that serves the enterprise technology sector. And he keeps bees, though not at Strand. (We did not talk about the bees.)

More information:

Strand

Toby Chapman Dawe's profile on LinkedIn

Take our quiz:

What type of technical writer are you?

Cherryleaf newsletter

To contact Cherryleaf: [email protected]

  continue reading

104 episodes

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