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144. Corporate rebranding - how it affects technical authors
Manage episode 400517093 series 2360471
Content provided by Cherryleaf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cherryleaf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This month's podcast looks at what is involved in a corporate re-brand and what is involved for technical authors if their organisation decides to rebrand.
What is a corporate brand? And what is involved when an organisation decides to rebrand?
As part of the research for this podcast we looked at various websites which are mentioned in the podcast. Many thanks to those organisations and their expertise. Here are the links to the ones mentioned in the podcast:
- indeed.com has lots of informative articles, their article on the importance of branding was very informative: https://www.indeed.com/career-advice/career-development/rebranding
- Profile tree are a web design and digital marketing company with lots of great posts about digital marketing strategy: https://profiletree.com/why-rebrand/
- Madcap Flare is help authoring tool widely used in the technical authoring community and beyond: https://help.madcapsoftware.com/flare2023r2/Content/Flare/Branding/Branding.htm
We'll also publish a transcript of this podcast on the Cherryleaf blog.
About Cherryleaf:
104 episodes
Share
Manage episode 400517093 series 2360471
Content provided by Cherryleaf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cherryleaf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
This month's podcast looks at what is involved in a corporate re-brand and what is involved for technical authors if their organisation decides to rebrand.
What is a corporate brand? And what is involved when an organisation decides to rebrand?
As part of the research for this podcast we looked at various websites which are mentioned in the podcast. Many thanks to those organisations and their expertise. Here are the links to the ones mentioned in the podcast:
- indeed.com has lots of informative articles, their article on the importance of branding was very informative: https://www.indeed.com/career-advice/career-development/rebranding
- Profile tree are a web design and digital marketing company with lots of great posts about digital marketing strategy: https://profiletree.com/why-rebrand/
- Madcap Flare is help authoring tool widely used in the technical authoring community and beyond: https://help.madcapsoftware.com/flare2023r2/Content/Flare/Branding/Branding.htm
We'll also publish a transcript of this podcast on the Cherryleaf blog.
About Cherryleaf:
104 episodes
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Similar to The Cherryleaf Podcast
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
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continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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continue reading
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continue reading
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continue reading
Player FM - Podcast App
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