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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Tired of unpredictable sales and chasing new customers every month?
In this episode, I sit down with Stu McLaren—membership expert and author of Predictable Profits—to unpack how recurring revenue can bring stability and freedom to your business.
We break down the four types of memberships (with real-world examples), how to start without a big audience, and how to sell without feeling salesy.
If you're ready to stop hustling and start building predictable profits, this episode is for you.
⏱️ Time Stamps + Highlights
00:04:43 – The Reality of Unpredictable Revenue
Why feast-or-famine cycles create stress and how recurring revenue helps.
00:14:18 – Different Types of Memberships
Product, service, knowledge, and community-based models with practical examples.
00:26:35 – You Don’t Need a Big Audience to Start
Start small and scale—how 20 members turned into a 7-figure membership.
00:29:48 – Selling Without Feeling Salesy
Use stories and contrast to connect and convert—without high-pressure tactics.
00:33:05 – More About Stu
Where to get the book and connect with Stu for more membership wisdom.
00:36:34 – Conclusion
Final encouragement to rethink your business model and reduce stress.
Like our content? Help us reach more people! Click to leave us a quick review.
…
continue reading
In this episode, I sit down with Stu McLaren—membership expert and author of Predictable Profits—to unpack how recurring revenue can bring stability and freedom to your business.
We break down the four types of memberships (with real-world examples), how to start without a big audience, and how to sell without feeling salesy.
If you're ready to stop hustling and start building predictable profits, this episode is for you.
⏱️ Time Stamps + Highlights
00:04:43 – The Reality of Unpredictable Revenue
Why feast-or-famine cycles create stress and how recurring revenue helps.
00:14:18 – Different Types of Memberships
Product, service, knowledge, and community-based models with practical examples.
00:26:35 – You Don’t Need a Big Audience to Start
Start small and scale—how 20 members turned into a 7-figure membership.
00:29:48 – Selling Without Feeling Salesy
Use stories and contrast to connect and convert—without high-pressure tactics.
00:33:05 – More About Stu
Where to get the book and connect with Stu for more membership wisdom.
00:36:34 – Conclusion
Final encouragement to rethink your business model and reduce stress.
Like our content? Help us reach more people! Click to leave us a quick review.
632 episodes
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