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Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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From Curiosity to Co-Pilot: How Marketing Leaders Can Make AI Work

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Manage episode 488226282 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation.

Aby also shares how Spark Novus is empowering CMOs and marketing teams to implement AI with intention, and how his Marketing AI Pulse community is sparking collaboration across Atlanta and beyond. If you're a marketing leader wondering how to take the next step with AI, this episode offers clarity, direction, and inspiration.

To connect with Aby, click here: https://www.linkedin.com/in/abyvarma/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 488226282 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Claw, host Eric Holtzclaw talks with Aby Varma, founder of Spark Novus, about helping marketers move beyond AI experimentation and toward strategic adoption. They explore the evolution of AI in marketing, the importance of purpose-driven integration, and how to shift the conversation from tools to transformation.

Aby also shares how Spark Novus is empowering CMOs and marketing teams to implement AI with intention, and how his Marketing AI Pulse community is sparking collaboration across Atlanta and beyond. If you're a marketing leader wondering how to take the next step with AI, this episode offers clarity, direction, and inspiration.

To connect with Aby, click here: https://www.linkedin.com/in/abyvarma/

To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/

To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

  continue reading

104 episodes

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