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The Art of Product Marketing with Andy Lapteff
Manage episode 486558230 series 3507111
The world of product marketing is fascinating. Andy Lapteff, Senior Product Marketing Manager at Nokia and host of the Art of Network Engineering podcast joins us to dive in. Andy shares his journey from traditional network engineering to product marketing, revealing the crucial differences between what makes technical marketing and product marketing tick. We dive deep into the psychology of marketing, the power of storytelling in technical sales, and how companies like Apple have mastered the art of connecting with customers emotionally rather than just listing features. Andy also discusses Nokia's innovative approach to open source projects like Container Lab, the challenges of communicating complex technical solutions to different audiences (from network engineers to C-suite executives), and practical advice for technical professionals interested in transitioning to marketing roles. This episode is packed with valuable insights about bridging the gap between technical excellence and market success.
Show Links
- LinkedIn: https://www.linkedin.com/in/andylapteff/
- Twitter: https://x.com/andylapteff
- Website: https://www.permitipandyandy.com/
- Podcast: https://artofnetworkengineering.com/
- Container Lab: https://containerlab.dev/
- Nokia: https://www.nokia.com/
Chapters
1. Podcast Introduction (00:00:00)
2. Defining Product Marketing (00:03:01)
3. The Psychology of Marketing (00:08:15)
4. Different Personas in Marketing (00:15:20)
5. Storytelling and Technical Products (00:20:17)
6. Product Marketing vs Technical Marketing (00:27:11)
7. The Role of Open Source Tools (00:33:28)
8. Career Advice for Communication-Focused Techies (00:42:04)
51 episodes
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