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The Business of Soccer: How Tim McDermott is Growing the Philadelphia Union

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Content provided by Steve Olenski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Olenski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his efforts have focused on increasing brand strength, expanding the fan base, and enhancing revenue opportunities, while maintaining a commitment to growing soccer and positively impacting the community.

Under his leadership, the Union have achieved significant milestones, including record partnership revenues, the largest season ticket base to date, and historical highs in television ratings, social media engagement, and media coverage. Previously, Tim served as Chief Marketing Officer (CMO) for the Philadelphia 76ers (NBA), the Philadelphia Eagles (NFL), and the Washington Capitals (NHL).

During his tenure with the Eagles, the team was recognized by Forbes as the fastest-growing brand in sports. In 2011, Tim was named to the '40 Under 40' by the Philadelphia Business Journal, and in 2014, he received the CMO Club Programmatic Marketing Award. His brother, Sean McDermott, is the head coach of the Buffalo Bills.

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81 episodes

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iconShare
 
Manage episode 466646166 series 3508381
Content provided by Steve Olenski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Olenski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

My guest today is Tim McDermott. Tim is the President of the Philadelphia Union and Union Sports and Entertainment, overseeing all club business operations. Since joining the Union in 2016, his efforts have focused on increasing brand strength, expanding the fan base, and enhancing revenue opportunities, while maintaining a commitment to growing soccer and positively impacting the community.

Under his leadership, the Union have achieved significant milestones, including record partnership revenues, the largest season ticket base to date, and historical highs in television ratings, social media engagement, and media coverage. Previously, Tim served as Chief Marketing Officer (CMO) for the Philadelphia 76ers (NBA), the Philadelphia Eagles (NFL), and the Washington Capitals (NHL).

During his tenure with the Eagles, the team was recognized by Forbes as the fastest-growing brand in sports. In 2011, Tim was named to the '40 Under 40' by the Philadelphia Business Journal, and in 2014, he received the CMO Club Programmatic Marketing Award. His brother, Sean McDermott, is the head coach of the Buffalo Bills.

  continue reading

81 episodes

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