Digitally-native consumers have raised the stakes for how retailers connect and engage with them. No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers. In this episode, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email, and other online channels – and went from start-up to go-to dorm-decorating retailer. You’ll hear about: • Which email marketing strategies best connect with digital natives • What caused their shift in approach to website photography • How working with customers on social content led to big wins • The one thing that gave Dormify the greatest insight into its customers • Strategies for graduating customers from dorm to post-college décor To contact Nicole or learn more about Dormify: [email protected] | @NicoleMgardner | www.IdeallyThis.com | www.Dormify.com Be sure to follow Greg @WhatsGregDoing