This podcast is about to get rocked! What do John Lennon, Paul McCartney, Jerry Garcia, Jimi Hendrix, and the Rolling Stones have to do with pop-up shops? You’re about to find out! Pop-up shops have grown in popularity over the years, but one company focused on classic rock not only made a business out of it but did it so well they were asked to “pop-up” on tour with Ringo Starr. And this was all before the pop-up shop became in vogue. I sat down with Scott Segelbaum, owner of the Rock Art Show, to discuss the evolution of the pop-up shops and the Rock Art Show. We’ll discuss: • Thinking through the right location for a pop-up shop • Ways to approach optimizing the customer experience and how its changed • Pivoting your pop-up and how to recognize when the time is right • Why reducing your product selection can make for a better experience More about The Rock Art Show: [email protected] | www.RockArtShow.com | www.BeatlesCartoonArtShow.com Follow Greg @WhatsGregDoing