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Community + Product-Led Growth with Webflow’s Emily Lonetto | S:2 Ep:16
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Guest: Emily Lonetto, Director of Community at Webflow
In this episode, Emily opens up about:
- Why Webflow set aside $10 Million for their Community Grants Program
- How they track value in a way that promotes ongoing investment in grants and some of their biggest wins
- How the Webflow community experiments with personas, segmentation, and triaging product feedback
- The importance of building bridges as a community team supporting PLG initiatives
- Her excitement for trends in sentiment data, co-creation, and community as a strategic function within companies
Additional Links:
- Follow Webflow on LinkedIn
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