Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 378034979 series 3290241
Content provided by Joel Primack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joel Primack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)
In this episode, Mark shares:
- What the term “event-led” really means
- The many forms events can take: user groups, webinars, etc.
- Why events are one of the most impactful methods of marketing
- Some examples of organizations driven by event-led growth (like…The Grateful Dead(!))
- How strategically nurturing leads at small events helps organizations close deals at large, annual conferences
- How setting clear goals for community events allows for better measurement and more meaningful KPIs
Additional Links:
- Follow Airmeet on LinkedIn
51 episodes
