In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Joe Huber, Customer Community Strategist at Sprout Social.

Joe opens the episode by sharing more about his background - professional and personal. At Sprout Social, community is all about connecting social media professionals together and adding value to their members. He shares how the values of Sprout Social are brought to life in their customer community.

They engage their members through a Facebook group and live events, allowing members to ask questions to experts and share their own opinions too, as well as new channels.

Next, Joe discusses both qualitative and quantitative metrics to show the success of their customer community. He shares what he means by a “gatekeeper mentality” that he feels some community professionals have, and why he’s on a mission to change this mindset.

Closing out the episode, Joe shares the 3 community trends he’s watching in 2022.
Follow Joe on Twitter.

Check out Joe’s voiceover work here.