In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Max Rothery, VP of Community at Finimize.

Max opens the episode by sharing a bit about his role at Finimize, engaging their members and sharing those insights across the business.

In 5 years, the Finimize community grew to over 1 million members, so he explains that the Growth team is responsible for getting new members and the Community team owns the experience once they’ve joined. The onboarding process has changed significantly, as the company has evolved from being a newsletter.

The consistency in everything they roll out for their members is ensuring that this “Finimize feeling” is still present. He explains how they’ve prioritized items for the community roadmap, as the community and team has grown over the years.

Their first true experience with Community-Led Growth (CLG) was when they planned to have community members lead the community events. Max explains their global Host program for the Finimize community, including the 3 key traits used to identify successful hosts.

He discusses how they measure the health of it, using a weekly system and quarterly interviews and surveys of members. Building out a Community team can be challenging, so Max shares how he’s building it at Finimize, starting general and transitioning team members into specialists.

Concluding the episode, he shares his top community trends that he’s watching for in 2022 and beyond.
Follow Max on Twitter.