What happens when the most valuable college athletics program in the country enters the name-image-and-likeness, or NIL, era? At this Columbus Metropolitan Club forum, Ohio State University Athletics Director Ross Bjork sits down with NBC4's Matt Barnes for an inside look at how the Buckeyes are managing massive change—from multimillion-dollar deals to evolving expectations around recruitment, education, and fairness. Featuring: Ross Bjork, Athletics Director, The Ohio State University The host is Matt Barnes, Morning Co-Anchor, NBC4 Today This forum was sponsored by Aloft Columbus University District, Encova Insurance, GBQ, Porter Wright Morris & Arthur, and LEARFIELD/Ohio State Sports Properties. The presenting sponsor of the CMC livestream was The Center for Human Kindness at the Columbus Foundation. CMC's livestream partner was The Columbus Dispatch. This forum was also supported by The Ellis. This forum was recorded before a live audience at The Ellis in Columbus' historic Italian Village on July 30, 2025.