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In this episode of The Complete Agent Podcast, James Kendall and Ian Storey break down what it really takes to build a standout agency in today’s market. They focus on the power of consistency — in branding, marketing, and communication — and how that translates into trust, credibility, and higher-value instructions.

The conversation explores how client perception shapes your success, the role of direct mail and social media in building visibility, and why a structured approach to marketing helps agents win in any market. They also dive into pricing strategy, mindset, and what it takes to position yourself as the agent of choice in the mid-to-high-end sector.

It’s a sharp, practical conversation for agents looking to build a brand that clients recognise, respect, and refer.

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