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Ep. 146 - Sober in Cyber - Scaling a Mission Based Non Profit
Manage episode 432645328 series 3251179
In this week's episode of The Conference Room, host Simon Lader sits down with Jennifer VanAntwerp, founder of Sober in Cyber. With 20 years of experience in marketing and leadership, Jennifer VanAntwerp shares her journey from her accidental start in the automotive industry to creating a nonprofit that offers sobriety-focused resources and networking opportunities in cybersecurity.
00:00 Simon welcomes Jennifer VanAntwerp and introduces her impressive background.
01:01 Jennifer discusses her 20 years of experience in marketing and leadership.
02:34 Jennifer shares her personal journey Sober in Cyber.
04:18 Jennifer explains the gap Sober in Cyber fills in the professional world.
06:10 Discussion on the challenges faced by sober at professional networking
07:50 Tips for conference organizers on making their events more inclusive
14:00 Simon shares his own experiences with dietary restrictions and planning.
18:59 Jennifer talks about how choosing non-alcoholic options can influence others.
21:05 Jennifer provides advice for navigating events without alcohol-free options.
26:23 Introduction to the nonprofit idea and initial reactions
27:09 Realizing the broader potential for alcohol-free events
27:46 Overcoming challenges in starting a nonprofit
28:07 Discovering the concept of fiscal sponsorship
29:13 Rapid growth and acceptance of the nonprofit
30:12 Benefits of fiscal sponsorship and early successes
31:05 Utilizing marketing skills to build the nonprofit's brand
32:02 Expanding from self-funding to corporate sponsorships
33:13 The importance of corporate partnerships
34:33 Top three tips for a more sober lifestyle
To learn more about Jennifer VanAntwerp please visit his Linkedin Profile
To learn more about Sober in Cyber please visit their website
YOUR HOST - SIMON LADER
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.
Get to know more about Simon at:
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/
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