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Transform Your Brand: Amber Hurdle on Aligning Identity, Strategy, and Authentic Impact
Manage episode 480287829 series 3570815
In this episode of The Confidence Doc, Houston plastic surgeon Dr. Rukmini Rednam sits down with Amber Hurdle, a globally recognized brand strategist and keynote speaker. Amber shares how she helps companies, from Fortune 100s to fast-growing startups, build magnetic brand experiences by aligning identity, purpose, and strategy. She reflects on her journey into branding and explains why true branding goes far beyond logos and colors, diving into values, personality, and impact.
They explore how personal identity shapes brand voice and why authenticity is essential in digital communication. Amber breaks down how she uses AI to enhance branding efforts without losing the human touch, including training her own AI to replicate her tone for more natural-sounding, on-brand content. She emphasizes the value of using templates as a foundation for personalized, impactful messaging.
Key Topics Covered:
- Amber Hurdle’s journey into branding and strategy
- Why branding is more than just visuals
- How to use personality to shape your brand
- Staying authentic while using AI tools
- Communicating with purpose and clarity
- Real examples of branding with AI
Tune in for a conversation on brand alignment, personal growth, and the tools that help businesses and individuals leave a lasting impression.
Follow Amber Hurdle:
LinkedIn: http://www.linkedin.com/in/theamberhurdle
Facebook: https://www.facebook.com/theamberhurdle
Twitter: https://twitter.com/theamberhurdle
Instagram: https://www.instagram.com/theamberhurdle/
YouTube: http://www.youtube.com/user/amberhurdle/
Your reputation is your currency—and it should be working overtime for you. Brand Edge Accelerator is a membership program designed for founders, entrepreneurs, and business leaders who are scaling their brands and need a strategic, results-driven approach to positioning themselves as authorities in their industries while leveraging the power of AI.
Request your consultation here:
Contact Rukmini Rednam, MD in Houston TX and The Woodlands (drrukminirednam.com)
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