What are the secrets behind skyrocketing sales in the fintech world? Join us for a thrilling conversation with James and Richard from Humble Technology as they unlock the mysteries of scaling sales in the ever-evolving fintech landscape. You’ll hear firsthand from James about his incredible journey from a successful project at ICAP to launching Humble Technology and learn how a world-class product and strategy are just the beginning. Richard, with his vast experience in financial services and consulting, sheds light on a crucial yet often neglected aspect of fintech success: a robust sales engine. Together, they introduce us to the MEDDPICC methodology, a cornerstone of their approach that deciphers why deals triumph or falter.
Navigate the complex terrain of B2B sales with the MEDDPICC framework as your compass. Discover how this strategic tool ensures sales teams stay sharp and pipelines remain robust, especially when venturing into unfamiliar markets. We explore the stark contrasts between B2B and B2C sales and why MEDDPICC is your go-to for intricate, long-cycle enterprise deals. Facing the challenge of entering new markets with low brand recognition? James and Richard offer insights into aligning sales efforts with strategic goals to fuel growth and success, proving that with the right approach, even the toughest markets can be conquered. Tune in and transform your sales strategy with the invaluable wisdom of our guests.

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Koen Vanderhoydonk
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