Summary

In this episode, Mo and Noor Wadhwani, co-founders of AthletiFreak, share their inspiring journey of building a unique fitness apparel brand from the ground up. They discuss the importance of community, the challenges of entrepreneurship, and the significance of personal connections in business. The conversation delves into their transition from corporate careers to full-time entrepreneurship, the hurdles they faced, and their strategic approach to scaling the business both online and offline. They emphasize the importance of quality, customer experience, and their vision for the future of AthletiFreak as a global brand.

Chapters

00:00 Introduction to AthletiFreak and Its Founders

02:30 The Journey of Building AthletiFreak

06:21 Taking the Leap: Transitioning to Entrepreneurship

12:11 Challenges and Growth in Business

16:32 Scaling the Team and Roles

22:05 Financial Management and Cash Flow

23:28 Balancing E-commerce and Brick-and-Mortar

28:27 Pricing Strategy and Competing in the Market

30:18 Vision for the Future of AthletiFreak

Listeners can connect with Mo and Noor Wadhwani and shop AthletiFreak at the following:

Website:

🔗 AthletiFreak Official Store – Browse and order their premium performance apparel.

Social Media:

📸 Instagram – @athletifreak

📸 Instagram (Mo Wadhwani) – @mowadhwani

📸 Instagram (Noor Wadhwani) – @noorwadhwani

Where to Find Their Merchandise:

📍 Brick-and-Mortar Stores: They have six retail stores across different locations. Check their website or social media for store locations.

📍 Live Activations & Events: AthletiFreak frequently participates in Ironman events, endurance races, fitness expos, and pop-ups where you can experience the brand in person.

For any inquiries, collaborations, or updates, follow their social media and visit their website to stay connected! 🚀