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Feeling the squeeze of a tight economy? Discover why slashing your marketing budget could be your biggest mistake. Matt and Tracy break down why this is a critical error and share how smart companies use marketing to gain a competitive edge during challenging times.

With real-world examples and proven strategies, they'll show you how to adapt your approach, maximize your resources, and position your business for long-term success.

Key Takeaways

  • Marketing is essential for business growth, even (and especially) during economic downturns.

  • Cutting your marketing budget is a short-sighted decision that will likely cost you more in the long run.

  • Tough economic times present unique opportunities for those willing to invest in marketing.

  • Maintain an abundance mindset and focus on long-term goals, even when facing immediate financial pressures.

Need more help with your marketing? We got you - let's chat.

Connect with Matt Tompkins on LinkedIn and Facebook.

Connect with Tracy Winkler on LinkedIn and Facebook.

This podcast is produced by Two Brothers Creative 2024.

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78 episodes