Artwork

Stop the Scroll: Evelina Kaganovitch on How Clear Copywriting Lands Clients

The Content Byte

0-10 subscribers

published

Play Playing
iconShare
 
MP4•Episode home
Manage episode 498151455 series 2605218
Content provided by Lynne Testoni and Rachel Smith and Rachel Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lynne Testoni and Rachel Smith and Rachel Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon.

The conversation covers:

  • Niching down in the freelance world
  • Using social listening tools and AI to improve copy quality
  • Finding the balance between the personal touch and technological help
  • How to create effective email marketing strategies
  • Maintaining trust and community in your audience
  • ... and practical tips for freelancers who are navigating the evolving creator economy

Connect with Evelina Kaganovitch (and find her downloads) on her website: https://www.evelinakreative.com/

or on LinkedIn: https://www.linkedin.com/in/evelinakreative/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co
…   continue reading

285 episodes

#Careers #Business #Lynne Testoni and Rachel Smith #Rachel Smith #Content #Media #Writers #Writing #Marketing #Freelancing