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How to Make Podcasting Actually Work with Rachel Downey, Share Your Genius

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Manage episode 482822496 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your Genius

In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world.

Rachel breaks down the difference between launching a “show” and building a “feed,” why downloads don’t tell the whole story, and how marketers should be thinking about ROI in human-first content strategies. She also shares how companies can start small, get scrappy, and make smarter content investments—without sacrificing authenticity.

In this episode, you’ll learn:

  1. Why a podcast might not be the best place to start—and what to do instead
  2. How to differentiate between metrics of performance and metrics of success
  3. What “people-first” content actually looks like and how to scale it effectively

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/

Explore Share Your Genius: https://www.shareyourgenius.com

Timestamps:

(00:00) Intro

(01:26) The evolution of podcasting

(02:24) Personal journey in podcasting

(04:38) Show vs. feed

(06:29) Measuring success in podcasting

(14:08) Building a business case for podcasts

(17:21) The role of AI in content creation

(21:42) Why LinkedIn works better without a plan

  continue reading

348 episodes

Artwork
iconShare
 
Manage episode 482822496 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“In the age of AI, the only differentiator is how you get your people to scale,” says Rachel Downey, founder and CEO of Share Your Genius

In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Rachel Downey, founder and CEO of Share Your Genius, to explore what it really takes to build a high-impact podcast or content feed in today’s B2B world.

Rachel breaks down the difference between launching a “show” and building a “feed,” why downloads don’t tell the whole story, and how marketers should be thinking about ROI in human-first content strategies. She also shares how companies can start small, get scrappy, and make smarter content investments—without sacrificing authenticity.

In this episode, you’ll learn:

  1. Why a podcast might not be the best place to start—and what to do instead
  2. How to differentiate between metrics of performance and metrics of success
  3. What “people-first” content actually looks like and how to scale it effectively

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelelstsdowney/

Explore Share Your Genius: https://www.shareyourgenius.com

Timestamps:

(00:00) Intro

(01:26) The evolution of podcasting

(02:24) Personal journey in podcasting

(04:38) Show vs. feed

(06:29) Measuring success in podcasting

(14:08) Building a business case for podcasts

(17:21) The role of AI in content creation

(21:42) Why LinkedIn works better without a plan

  continue reading

348 episodes

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