Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

What Great SEO Looks Like Today with JH Scherck, Growth Plays

24:02
 
Share
 

Manage episode 484142275 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth Plays

In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of earned media and coined frameworks, he offers a clear-eyed perspective on what’s changing (and what’s not) in B2B content strategy. If you’re tired of surface-level tactics and ready to create content that actually drives results, this one’s for you.

In this episode, you’ll learn:

  1. Why SEO still works—if you focus on pipeline
  2. How AI is reshaping search behavior and discovery
  3. Why bold, creative risks outperform safe plays in marketing

Resources:

Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with JH Scherck on LinkedIn: https://www.linkedin.com/in/jhtscherck/

Connect with JH Scherck on X: https://x.com/jhtscherck

Visit Growth Plays: https://growthplays.com/

Timestamps:

(00:00) Intro

(01:09) Meet JH Scherck and Growth Plays

(02:18) Drinking Dominus and California wine habits

(03:06) Is SEO dead? Why it’s evolving, not obsolete

(05:18) Fragmented search, new discovery behaviors

(06:47) Search as an introduction, not the whole journey

(07:44) Differentiation and finding your point of leverage

(08:51) Why pipeline matters more than traffic

(10:38) Content’s role in qualified lead generation

(12:58) How AI and GEO are influencing visibility

(14:56) What earns citations in generative engines

(15:27) Coining phrases over chasing keywords

(16:51) Why no one has GEO figured out—yet

(18:36) Personalization, prompts, and user context in AI

(20:11) JH’s unpopular opinion: Play it safe, stay stuck

(21:29) Career-defining content risks that paid off

(22:41) Playing it safe won’t get you promoted

(23:16) How to connect with JH and Growth Plays

  continue reading

350 episodes

Artwork
iconShare
 
Manage episode 484142275 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“Bold moves get bold results,” says JH Scherck, founder & CEO of Growth Plays

In this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of earned media and coined frameworks, he offers a clear-eyed perspective on what’s changing (and what’s not) in B2B content strategy. If you’re tired of surface-level tactics and ready to create content that actually drives results, this one’s for you.

In this episode, you’ll learn:

  1. Why SEO still works—if you focus on pipeline
  2. How AI is reshaping search behavior and discovery
  3. Why bold, creative risks outperform safe plays in marketing

Resources:

Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com

Connect with JH Scherck on LinkedIn: https://www.linkedin.com/in/jhtscherck/

Connect with JH Scherck on X: https://x.com/jhtscherck

Visit Growth Plays: https://growthplays.com/

Timestamps:

(00:00) Intro

(01:09) Meet JH Scherck and Growth Plays

(02:18) Drinking Dominus and California wine habits

(03:06) Is SEO dead? Why it’s evolving, not obsolete

(05:18) Fragmented search, new discovery behaviors

(06:47) Search as an introduction, not the whole journey

(07:44) Differentiation and finding your point of leverage

(08:51) Why pipeline matters more than traffic

(10:38) Content’s role in qualified lead generation

(12:58) How AI and GEO are influencing visibility

(14:56) What earns citations in generative engines

(15:27) Coining phrases over chasing keywords

(16:51) Why no one has GEO figured out—yet

(18:36) Personalization, prompts, and user context in AI

(20:11) JH’s unpopular opinion: Play it safe, stay stuck

(21:29) Career-defining content risks that paid off

(22:41) Playing it safe won’t get you promoted

(23:16) How to connect with JH and Growth Plays

  continue reading

350 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play