Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Why Founder-Led Marketing is the Future with Amos Bar-Joseph, Swan AI

22:41
 
Share
 

Manage episode 466433897 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AI

In this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age of AI. Amos shares his perspective on why traditional go-to-market strategies are outdated and how companies should shift their focus to marketing first, then sales, then product.

In this episode, you’ll learn:

  1. Why founder-led marketing should be a top priority for B2B startups
  2. How AI can enhance human relationships rather than replace them
  3. Why marketing should come before sales and product in today’s go-to-market strategy

Resources:

Timestamps

(00:21) Intro

(00:21) Intro

(01:21) Amos' entrepreneurial journey

(02:11) The philosophy behind Swan AI

(03:52) The importance of talent in startups

(05:07) Marketing first approach

(07:58) Humanity in AI: A new perspective

(15:14) Founder-led marketing insights

(18:53) The overemphasis on growth at all costs

  continue reading

344 episodes

Artwork
iconShare
 
Manage episode 466433897 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

"I think in 2025, you should market your product before you sell it, before you build it. You start with demand as the top of the funnel," says Amos Bar-Joseph, CEO of Swan AI

In this episode of The Content Cocktail Hour, Amos Bar-Joseph, CEO of Swan AI, joins Jonathan Gandolf to discuss the evolving landscape of B2B sales and marketing in the age of AI. Amos shares his perspective on why traditional go-to-market strategies are outdated and how companies should shift their focus to marketing first, then sales, then product.

In this episode, you’ll learn:

  1. Why founder-led marketing should be a top priority for B2B startups
  2. How AI can enhance human relationships rather than replace them
  3. Why marketing should come before sales and product in today’s go-to-market strategy

Resources:

Timestamps

(00:21) Intro

(00:21) Intro

(01:21) Amos' entrepreneurial journey

(02:11) The philosophy behind Swan AI

(03:52) The importance of talent in startups

(05:07) Marketing first approach

(07:58) Humanity in AI: A new perspective

(15:14) Founder-led marketing insights

(18:53) The overemphasis on growth at all costs

  continue reading

344 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play