Marketing science pioneer and UC DavisProfessor Prasad Naik reveals the power of cross-media orchestration, why mathematical models are transforming modern marketing, and why investing in your weakest media channels could be your smartest strategy.

Cross Media Orchestration for Creative Excellence

🎯 Five Point ContraMinds Summary

• Why math models are reshaping marketing: and how they amplify creative thinking rather than replace it
• Media channels reinforce each other: the surprising reason you should invest more in your weakest media channels
• Beyond awareness: Why sales and margins are the only metrics that truly matter to the C-suite
• Breaking silos: How to structure marketing teams for both analytics and creativity
• Future-ready marketing: Orchestrating media, math, and creative excellence in perfect harmony

In conversation with Swami, Professor Prasad Naik challenges conventional marketing wisdom by revealing how mathematical models are transforming brand building and media allocation. Drawing from his groundbreaking research, he demonstrates why brands should invest more in seemingly less effective channels to create powerful synergistic effects - comparing media interplay to chemical catalysts that amplify impact without direct attribution. Through compelling examples like MasterCard's "Priceless Possibilities" campaign and Apple's sophisticated media strategy, Naik presents a vision for future marketing departments that seamlessly blend analytical rigor with creative excellence.

For Show Notes, Selected Links and Resources

Key Timestamps

04:03 - 08:44 How Did a Chemical Engineer Master Marketing?

08:44 - 14:11 The Secret to Mix Marketing Right

14:11 - 19:29 More Marketing Money For Less Effective Channels

19:29 - 20:32 Making Sense of Your Marketing Budget

20:32 - 25:19 Marketing: Short Term Wins vs Long Term Game

25:19 - 31:05 What Makes Mastercard’s Marketing Click

31:05 - 34:19 Getting Marketing Stakeholders to See Eye to Eye

34:19 - 38:28 Building Your Dream Marketing Team

38:28 - 46:43 Who Should Watch Marketing Spends?

46:43 - 51:29 The Power of Integrated Marketing Communication

51:29 - 55:28 Skills Future Marketers Must Possess

55:28 - 1:00:45 Accretive Effects of Cross Media Consumption

1:00:45 - 1:07:15 Co-founding the MSBA Course at UC Davis

1:07:15 - 1:12:57 What is Success?

1:12:57 - 1:13:45 Advice for Marketing Students

1:13:45 - 1:16:27 Best Advice Prof. Prasad Has Ever Received

1:16:27 - 1:21:04 Buddha, Chengis Khan, Shivaji, Dalai Lama & Schrodinger

1:21:04 - 1:26:04 What Prof. Prasad Believes That Other’s Seldom Do

1:26:04 - 1:28:31 Closing

About Prof

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